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(San Francisco, CA) – Anchor Brewing Company announces the release of the 2013 Anchor Christmas Ale; a rich, dark spiced ale that marks the 39th year of this Anchor tradition.Every year since 1975 Anchor has brewed a distinctive and unique Christmas Ale, which is available from early November to mid-January.We think beer lovers will be pleased when they taste the complex, spiced flavors of the our 2013 Christmas Ale.” Since ancient times, trees have symbolized the winter solstice when the earth, with its seasons, appears born anew.This year, Anchor Christmas Ale’s tree is the beautiful California White Fir.Bier is refreshing and thirst-quenching – the perfect beverage to enjoy with family and friends. bier home or joining us in our Bierhalle or Biergarten, you can enjoy fresh, German-style bier without traveling far.In #TBT fashion, we are spending this Thursday reviewing insights gained, trends examined and craft beer celebrated at last week’s Brewbound Session in Chicago.
For a brand to be viable it requires a face, place and story in order to connect with their drinkers.
“Much like Christmas morning, everyone anxiously awaits for the day that they can finally crack open a bottle of Christmas Ale and see what this year’s ale is going to taste like.
We don’t just change the recipe and the label each year for change sake, each year we are trying to improve and make the best spiced ale we can make.
Brewbound Chicago Session showed that beer has no plans to divert from this method for growth.
For Brewbound's own recap of the Chicago conference they've created a video highlighting the day.